At the Denver training, South Dakota rancher Troy Hadrick—one of the first MBA graduates—told students about one of his recent triumphs.
It came about after Mr. Hadrick learned Yellow Tail wine had donated $100,000 and pledged $200,000 more to the Humane Society of the U.S., an animal-rights group that has embarrassed the cattle industry with undercover videos of slaughterhouse abuses.
Mr. Hadrick, outraged, set a video camera on a fence post and filmed himself dumping a bottle of Yellow Tail onto his snowy pasture while blasting the donations as an affront to ranching families.
Mr. Hadrick's video went viral on YouTube—at least among fellow cattlemen, who bombarded Yellow Tail with protest emails. Chagrined, the winery withdrew its $200,000 pledge to the animal-rights group.I'm sorry, but how awesome is that? I think this is my favorite part, though:
MBA graduate Suzanne Strassburger, who sells steaks to high-end New York City restaurants, hasn't tried YouTube advocacy yet, but she says the course has helped her pump up her sales pitches. "It gives me more confidence" to talk about how the meat was produced, she said. And talk she does: Beef "is my love and my passion," Ms. Strassburger said. "This is what I get up for."Amen, Sister. Amen! You gotta love people who love what they do. And few things combine quite as tastily as steak and capitalism. Just ask Ron Swanson. And if you don't know who Ron Swanson is, you do not watch enough good TV.